Jelson Homes have agreed to extend their sponsorship of the Leicester Riders into a seventh season, as the BBL Champions start the countdown to the new season, which will tip off at home to Birmingham Knights in just over a week.
Jelson Homes’ sponsorship of the Riders has coincided with their most consistent form in their long history, culminating last season in Rider’s first ever league Championship, along with wins in the BBL Cup and the BBL Playoff Final.
Managing Director Robert Jelley of Jelson Homes said, “We are absolutely delighted to extend our partnership with the Riders, who are an enormous asset to the city and county.
"We have seen continued progress in the development of the club, both on and off the court, and we are proud to have played our part."
"What gives us greatest satisfaction is the tremendous work Riders do in schools and with youth groups, inspiring young people in all our communities to play sport and adopt a healthy life style.
"We also take great satisfaction in the way Rider’s elite programme, for both boys and girls, has developed into one of the strongest in the country.”
Rider’s Managing Director Russell Levenston commented, “Jelson Homes have been a tremendous partner to the Club, and are a huge part of our success.
"Their support to the Club goes well beyond the details of our sponsorship arrangements – they have supported us in very many ways which has been instrumental in our success to date.
"We look forward to continuing our partnership well into the future.”